Marketing
From NGO Handbook
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Contents
1
Marketing
1.1
A. Overview of Marketing for NGOs
1.2
B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan
1.3
C. Marketing Technologies and Strategies
1.4
D. Campaign Techniques
1.5
E. What is Social Marketing
1.6
F. Communication Tools
1.7
G. Media Coverage
Marketing
A.
Overview of Marketing for NGOs
B. Strategic Communications: How to Create a Successful Public Relations and Marketing Plan
C. Marketing Technologies and Strategies
D. Campaign Techniques
E. What is Social Marketing
F. Communication Tools
G. Media Coverage
Getting Media Coverage for Your NGO
Building Personal Relations with the Media
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